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Uses of Mobile Marketing
Increases brand awareness and sales:
· Instant Coupons
· Promote Events or Specials
· New product launches
· Invite to Visit Retail Location
Increases opt-in database:
· Drive Traffic to Website or Mobile Website
· Register for Give-Aways/Promotions
Customers become involved in brand:
· Membership Clubs
· Surveys/Polls
· Interacting through Submissions
· Downloads for Mobile Phones
· Going direct to consumer lets recipients develop a personal relationship with the brand
Case Studies:
· Perfume Brand
· Beverage Brand
· Online Store Brand
· Shoe Brand
· TV Show Pilot
· Movie Premier
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